When making location-related decisions, mostly real estate related, retailers use all data available to understand if that community will be a good, profitable location for their business. However, before Spatial there was no way to capture the organic emotions, personalities, and behaviors that best describe a community. Spatial turns conversations on social media into behavioral segments that can be measured around any location.
This data can be provided directly to clients that can analyze the data’s impact on business performance. We do this with large retailers that have in-house analytics teams and third party analytics companies (like Intalytics).
Spatial also performs analytics for retailers. Retailers share their performance data for existing locations and we analyze the activity on social media that has the biggest impact on performance. Retailers then use our results to evaluate new locations, understand their core customers, and drive location-based marketing efforts. Read more about our process here: Payless Case Study.